Digital and Conventional Presentation of Content

Displaying content is extremely important for any marketing agency. Ultrathin tubes have long replaced the old-fashioned and expensive Cathode-ray tubes. Internet connectivity, live TV streaming, videos, and images are the future of signage and modern marketing. Shopping malls, shops, and all other businesses prefer electronic display over wallpapers.

Digital signage applications include high-resolution display devices that are easy to use anywhere, indoor or outdoor. The modern way of displaying content includes versatility and innovation. For example, an electronic display can run a combination of media including videos, images, and text that altogether deliver a specific message.

With the passage of time, the global advertising industry is growing bigger and bigger. The electronic display has become the need of every modern business. Some of the purposes digital signage serve are:

  • Informational
  • Commercial
  • Experiential
  • Behavioral

It is rightly said that there is no success without the content. Electronic signage is considered to be a new way of displaying content to an audience. It offers variety and a number of interesting features that allow users to be creative in content management. We often see digital signs at public places and retail stores. Therefore, it has a cultural impact on customers and viewers.

A question arises whether or not signage has emerged as a new and effective advertising source. The answer is a big yes as digital signage is gradually taking over the conventional and outdated advertising solutions. However, the significance of traditional display cannot be undermined as they are cost-effective. Commercial places should be well equipped with the information that might help customers make a purchase decision.

The internet is used widely across the globe. And the information provided on a computer allows us to check back and reach the content easily. It is easy to change and manage content on digital devices. Your success depends highly on how you are advertising your business. Therefore, use digital signs to promote and advertise your business or cause. Digital signage is expensive as compared to those simple and static display means. However, digital display has become mandatory for rapidly growing businesses.

The display industry cannot keep itself apart from technological advancements. However, some of the old-fashioned signage is still being used by many businesses in developed and developing countries. For instance, a banner or a decal is a very simple type of signage. The presence of highly advanced electronics signs could not outsmart old-fashioned sign systems. However, it is recommended to use the digital and interactive form of signs which can captivate the attention of customers.

How E-Commerce Can Increase You Revenue

Small and medium-sized businesses (SMEs) 10 years back found it hard & highly costing to work Globally. But nowadays Internet has made things much easier, from Small shops to large enterprises are now doing online business internationally and available 24/7 for anyone in the world.

E-commerce Websites are cost effective and its staff reducing, Where online strategies that can deliver much greater returns on a limited budget with affordable and efficient website solutions.

While it is impossible to know how many people actually see print advertising, online advertisers can track precisely how many see each and every ad and how many website visits it generates, enabling businesses to attract the highest

volume of targeted traffic, at the lowest possible cost. Whatever the visitor action – making a purchase, signing

up for a newsletter, downloading a report, conversions are the key to measuring Return On Investment.

With e-commerce you will get the opportunity to build your All-Time-Open-Shop and offer all services & products online which can be purchased with a click of a mouse.

Professional web site design is critical for success in the modern Internet Business World. Offering an attractive, intuitive interface with a logical and easy to use navigation layout will make the difference between a happy visitor (and potential client) and a frustrated web surfer at your website.

Your website is an integral part of your image, identification and communication strategy. Successful web communication comes from grabbing your visitors’ attention and providing a website that is comfortable to use. your web site should do both-innovative design captures the eye and is followed by a familiar and easy to navigate path.

A well-designed website is a mission-critical investment in

o enhancing brand image

o building consumer confidence

o increasing willingness to buy

From overall Website design and architecture, the simple things like clear contact information and telephone numbers, testimonials and case studies. Customers want to find what they’re looking for.

Setting up all requirements to accept payments online and automating all the processes, its all depends on reliable Web Development & Web Hosting solutions to ensure the best performance of your e-business.

Your E-commerce business can have its own online customer service solutions to meet your customers satisfaction like:

o Complaints Management System

o Live Chat Support System

o Trouble ticket System

o Online Billing System

How Can Email Marketing Help My Business?

You simply can not have a good online marketing plan if you do not involve yourself with email marketing. Email marketing, when done correctly, will enable your business to attract new customers, keep existing ones, upsell, cross-sell and cut costs. Let's take a look at some of the specific ways that email marketing can help your business.

It Allows You To Automate Your Business

If you're running a small business, you're probably busy doing lots of different tasks. An email marketing autoresponder acts like your silent salesperson who works for you 24/7. If you have offered something for free in exchange for somebody's email address, your autoresponder can send it immediately. Or, it can instantaneously send a welcome message as soon as someone joins your email list. It would be impossible to do this manually.

An autoresponder allows you to automate your email messages to your customers, leads and prospects. This means that messages that are educational, standard (like thank you messages) and more are created once and sent to each person when appropriate.

You Can Provide Value To Your Subscribers

When you use email to contact people who have signed up to receive your messages, you can reach out to them 24/7. This means that you can provide serious value to your customers' lives by sending them information that solves their problems or makes their lives easier. The more value you provide, the more likely they are to want to buy from you.

You Can Get To Know Your Audience Better

The best thing you can do for your business is to understand your audience backwards and forwards. The more you know who you're crafting emails for, the better you can word everything to get the response you want. Your email marketing autoresponder software will provide you with information on who opens your messages and who clicks the links.

Your Email List Is Your Greatest Asset

As you build your list of email addresses, it becomes your greatest asset. These subscribers are the people who have bought from you or have expressed an interest in your business. You need to develop a relationship with the people on your list and regularly provide them with value. This way they will see you as an authority in your niche. From the emails you send out to them, they will start to know, like and trust you and then be more inclined to buy from you.

What is SSL (the "little padlock")?

SSL ("Secured Socket Layer") is a protocol used to encrypt the communication between the user's browser and the web server. When SSL is active, a "little padlock" appears on the user's browser, usually in the status line at the bottom (at the top for Mac / Safari users.)

This assures the user that sensitive data (such as credit card numbers) can not be viewed by anyone "sniffing" the network connection (which is an increasing risk as more people use wireless networking).

Common web site owner questions about SSL:

How do I get the little padlock on my site?

To get the little padlock, your site must have an SSL Certificate from a Certificate Authority. Once an SSL Certificate has been purchased and installed, it provides three things:

  1. The ability to show a page in "Secure Mode", which encrypts the traffic between the browser and the server, as indicated by the "little padlock" on the user's browser.
  2. A guarantee by the issuing Certificate Authority that the domain name the certificate was issued for is indeed owned by the specific company or individual named in the certificate (visible if the user clicks on the little padlock).
  3. An assurance that the domain name the certificate was issued for is the domain name the user's browser is now on.

Once obtained, the certificate must be installed on the web server by your web host. Since your web host also has to generate an initial cypher key to obtain the certificate, very often they will offer to handle the process of obtaining the certificate for you.

My web host has a "shared certificate" that I can use. Should I?

It's still fairly common for small sites to use a shared certificate from the host. In this circumstance, when a page needs to be shown in secured mode, the user is actually sent to a domain owned by the web host, and then back to the originating domain afterwards.

A few years ago, when SSL Certificates were quite expensive (around $ 400 per year), this was real attractive for new sites just getting their feet wet in e-commerce. Today, with a number of perfectly functional SSL certificates available for under $ 100 (exclusive of installation, etc.), it is a lot less attractive. Since your user can look at the address line of his or her web browser and see that the site asking for the credit card number is not the site he or she thought they were on, the cost savings is probably not worth the risk of scaring off A sale.

What's the difference between the expensive SSL Certificates and the inexpensive ones?

Usually, mostly price. Some expensive certificates have specific functions, such as securing a number of different subdomains simultaneously (a "wildcard" certificate), but the effective differences between basic single site certificates are very slight, despite the wide range of prices:

The encryption mechanism used by all of them is the same, and most use the same key length (which is an indicator of the strength of the encryption) common to most browsers (128 bit).

Some of them ("chained root" certificates) are slightly more of a pain for your web host to install than others ("single root" certificates), but this is pretty much invisible to the site owner.

The amount of actual checking on the ownership of the domain varies wildly among sellers, with some (usually the more expensive) wanting significant documentation (like a D & B number), and others handling it with an automated phone call ("press # 123 if you 'Ve just ordered a certificate ").

Some of them offer massive monetary guarantees as to their security (we'll pay you oodles of dollars if someone cracks this code), but since it's all the same encryption mechanism, if someone comes up with a crack, all e-commerce sites will Be scrambling, and the odds of that vendor actually having enough cash to pay all of its customers their oodel is probably slim.

The fact is that you are buying the certificate to insure the safety of the user's data, and to make the user confident that his or her data is secure. For the vast majority of users, simply having the little padlock show up is all they are looking for. There are exceptions (I have a client in the bank software business, and they feel that their customers (bank officers) are looking for a specific premier name on the SSL certificate, so are happy to continue using the expensive one), but most e -commerce customers do not pick their sellers based on who issued their SSL Certificates.

My advice is to buy the cheaper one.

I have an SSL certificate – why should not I serve all my pages in "Secured" mode?

Because SSL has an overhead – more data is sent with a page that is encrypted than a page that is not. This translates to your site appearing to run slower, particularly for users who are on dial-up or other slow connections. Since this also increases the total amount of data transferred by your site, if your web host charges by transfer volume (or has an overage fee, as most do), this can increase the size of your monthly hosting bill.

The server should go into secure mode when asking a user for financial or other sensitive data (which may well be "name, address and phone number", with today's risk of identity theft), and operate in normal mode otherwise.